This ABC Background Briefing report confirms what we all know – PR types are full of lies and have no ethics. Oh – and all those hot chicks who are following you on Twitter? They’re fake. It’s all pat of creating fake grassroots movements to make clients look more influential than they really are. It’s called AstroTurfing. It’s a good listen. We wonder if the Public Relations Institute of Australia ex-communicated any members who appeared in the story?
AstroTurfing (the practice of creating fake grassroots movement) has been around for a long time but the interweb has made it more effective than ever.
For instance, have a look at this website that argues in favour of coal seam gas mining. Not exactly AstroTurfing but a classic example of how, in the lobbying age, the big guys are always willing to spend their dosh to create the appearance of a groundswell of support.