Monthly Archives: October 2012

Give big numbers meaning. One great example included.

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Have you heard? Apparently a century or so of rampant economic growth and disregard for Mother Nature has us all in peril and the planet’s dying quick. No, really. We’ll at least now you know. More bad news: fixing this mess will cost a LOT of money.

One team of erstwhile scientists has tallied up how many dollars it would take to right these wrongs and this week issued a report which values the worth of the threatened environment in the trillions and the cost to fix it in the tens of billions annually.

One problem with presenting numbers so big, about issues so overwhelming and remote is that they can become meaningless. It becomes too easy for a fat westerner, sitting in front of his plasma, smartphone in one hand, Diet Coke in the other to say; “Whatever.”

It’s the copywriter’s role to make the figures hit home with audiences.

copywriting advice

What a cunning way to explain how achieveable this HUGE task actually is. Kudos BirdLife International.

Left is how BirdLife International’s copywriter brought meaning to the numbers. Who cares if nature’s intrinsic value has nothing to do with soft drinks? It works.

Two omnipresent Australian examples are the MCG – which is used thus: “The disease affects 200,000 people – enough to fill the MCG twice over.” And Sydney Harbour which is used thus: “The desalination plant creates enough briney waste water to fill Sydney Harbour three times.” Not bad, but it’s time to find some new examples as good as this one.

Want five hours of copywriting advice?



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Makeover your Twitter page

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Some simple ways to take advantage of Twitter’s new display options care of Social Media Examiner.

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The latest addition to the Hootville family

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Did you know that Hootville Communications builds websites? Keep that in mind as you say coochie coo to our latest digital bundle of joy – the brand spanking new Inner South Community Health Service website.

This a very big site site – check out the service section if you don’t believe us. We wanted to create a site that was as visually appealing as any corporate site, with lots of white space, high-quality images and a friendly sensibility.

We wanted the site to be accessible for people speaking languages other than English and we used Google translations to achieve this.

We wanted ISCHS to appear as an attractive place to work, volunteer or access a service. We used as many real photos and images as possible and more-than-average information for prospective employees.

We wanted Google to connect the public with the services on offer. Though SEO is an ongoing process we know that we’ve done many things behind the scenes to help secure page one listings.

Like all new parents we could rave on for hours but instead why don’t you take a look yourself. There’s some tweaking to be done but so far this offspring is making us all very proud. Is it time to talk to us about your miserable website? Call Brett 03 9017 1062.

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